How to use Testimonials and reviews to boost your business


A well familiar face or a celebrity’s contents are involved in this method of testimony. They become a strong influence for audience in a particular segment. This piece of testimony can be too expensive. It is also to be noted that for this mode of testimony right influence is required who can set as an example for one group of community. The similar positive feedback and a great testimonial helped Parc Clematis to move forward i their business.

Peer Review:

There are many websites which only focuses on reviews about any products or services. Many customers when finding about the product over the web, prefer to view those sites for better understanding. These are called peer reviews and are very helpful in building up a reputation for your product.

These review sites are very influential as they help readers in making a decision. The reason that these sites are influential because customers prefer to buy only those products which has 4 or more stars on the review site for any particular product. Parc Clematis condo has got more new customers due to these review sites by getting many positive feedback and high rated stars from its existing customers. As the people who write reviews and give ratings are strangers and the readers believe the opinions and reviews would be unbiased.

These review sites are actually providing tailored reviews for a product whereas the business can just take those reviews from there are post it on their website or blog. They can reformat it or screenshot it or make it even more appealing and simply put on their site. This will help your prospective buyer to read those reviews on your own website instead of swapping and hopping from one web page to another.

Blog Post:

Blogs are written form of reviews of products which a company owns. Business write customer experience on their blog as the way they perceive it. These posts are usually written and published by someone who is working for the company. Sometimes, an external writer is invited to write these blog reviews and the benefit of such writing is, it may not have biased reviews. The posts can be shared on company owned blogs or on other more popular public blogs. There are many blog posts written on Park West condo which has helped the business reach worldwide in no time.

Press Review:

For any company, to be on the news for any good reason is itself a biggest marketing strategy. Getting your products featured on news may be expensive but the outcome of it is incomparable. It leads to adding up new set of buyers to your list. People always get knowledge on any product/service price using the press reviews and the cheaper Parc Clematis price for a quality Condo became famous due to this strategy. Being on news means you are promoting brand awareness. If a company gets such publicity then do not hesitate to convert these as testimonies.

Location: Singapore

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